The City of Blountstown was hit pretty hard by hurricane Michael. Part of the plan for bouncing back even stronger than ever was rebranding the town. Me and the team spent multiple days in Blountstown, speaking to community leaders, and meeting with people to really capture the soul of the city. During our discovery sessions I heard someone mention that Blountstown was really “The Heart of Small Town Florida,” that really resonated with me, so I incorporated it into the branding as a tagline.