Brannon
Solomon

thebit
Hometown America
Branding | Design
From 2017-2023 I worked with Hometown America, working on over 50 of their communities across the United States, and branding 16 of them. Every community had its own look at feel, from urban to secluded, from mountains to deserts, I looked to capture the unique environment of every property I branded. Along with the branding I created promotional material, on-site collateral, billboards, print advertising, and digital advertising.
Branding
I worked on both the community and corporate branding for Hometown America. Every community has its own look and feel that is carried over into everything from the flyers created by managers, the posters hanging in the leasing offices, to the promotional folders the final purchasing agreements were placed in.
Social Images
I created graphics for many of the communities across a wide assortment of social media platforms. Tying in the branding, and making the online experience of any possible client as cohesive as possible.
Google Ads
Though not as sexy as the branding, google ads were very effective at putting the communities in front of prospective buyers. I created dozens and dozens of sets of good graphics, animated and static. These on the right are small sample sets.